Joe Griffith and Noah on a ski lift
Joe Griffith
Founder · Santa Fe, NM

I built this because I was the problem.

Last spring I asked AI to research Santa Fe summer camps, cross-reference Noah's interests and our family schedule, and build me a spreadsheet. It actually worked. Sort of.

I still had to track which camps opened registration when. Still had to remember what I'd signed up for. Still had to manually piece together a summer that made sense — week by week, camp by camp, around school calendars and work trips and the weeks we'd be out of town.

It was a puzzle with too many pieces and no picture on the box.

My Summer Plan is what I actually wanted: tell it what your kid loves, when school ends, and which weeks you're away. Get back a complete summer — personalized, sorted by what to book first, with everything still available flagged and linked.

One less thing on the list.

I'm Joe. I live in Santa Fe with my wife Alison and our son Noah (6). Outside of this, I run a strategy consulting practice and co-own a walking food tour business in Santa Fe. This is my third time building something from scratch.

Questions, feedback, or camp data that's wrong:

joe@mysummerplan.com

— Joe Griffith, Santa Fe NM

A few things worth knowing

Free, always for parents

The planning tool is free. We may charge camps to be featured. We never sell parent data.

Real recommendations, not ads

Every camp recommendation is AI-driven based on your child's interests — not who paid more for placement.

Urgency is real

Registration urgency data is checked twice a day. When we say 'Book Now,' we mean it.

Local first

We focus deep on a few cities rather than shallow on all of them. We'd rather have 100% of Austin right than 20% of everywhere.

Say hello

Camp data wrong? City request? Just want to share feedback? I read every email.

joe@mysummerplan.com